Baruch Fischhoff is a distinguished academic and the Howard Heinz University Professor of both Departments of Social and Decision Sciences and Engineering and Public Policy at Carnegie Mellon University and is one of the proponents of Risk perception studies with his numerous academic books and articles on risk analysis/communication and human behavior. Honored with a 'Distinguished Achievement Award' by the Society for Risk Analysis for his research achievements on risk analysis, he also serves as chair of the committees of U.S.Food and Drug Administration, the National Academy of Sciences as well as the King's Centre for Risk Management. He was also the past president of the Society for Risk Analysis and Society for Judgment and Decision Making. He is a fellow of the American Psychological Association, Association for Psychological Science, Society of Experimental Psychologists and Society for Risk Analysis.