Lincoln The Hunter is living the dream. Universally admired and terrifically charming, he has a formidable reputation in the world of marketing and advertising, and is the jewel in the crown of agency KK&C. When Linc is handed the reins of the high-budget, high-profile campaign for The Ripper, a ground-breaking new snack that no-one with functioning tastebuds would voluntarily eat, he knows it's his chance to leverage his way to greater success and greener, more glamourous pastures. No matter that it will leave KK&C foundering in his wake... Ruthless in his pursuit of professional success, it doesn't occur to Linc that he himself might be the pawn in this great game of advertising, where no method - be it a calculated office affair or 'disruptive skydiving' - is off limits to aid in selling the dream. In this laugh-out-loud funny and frighteningly believable satire, Hugh Mackay lays bare the machinations of this multi-million-dollar industry, and leaves you wondering just where the line between parody and reality falls...
Author
Hugh Mackay is a social researcher and novelist who has made a lifelong study of the attitudes and behaviour of Australians. He is the author of twelve books, including five bestsellers. The second edition of his latest non-fiction book, Advance Australia…Where? was published in September 2008, and his fifth novel, Ways of Escape was published in May 2009. He is a fellow of the Australian Psychological Society and received the University of Sydney’s 2004 Alumni Award for community service. In recognition of his pioneering work in social research, Hugh has been awarded honorary doctorates by Charles Sturt, Macquarie and NSW universities. He is a former deputy chairman of the Australia Council, a former chairman of trustees of Sydney Grammar School, and was the inaugural chairman of the ACT government’s Community Inclusion Board. He was a newspaper columnist for almost 30 years and now writes occasionally for The Sydney Morning Herald, The Age and The West Australian. He is a frequent guest on ABC radio.
- Biography from Hugh Mackay's website
