Meet Shopkins(TM) — the newest collectable craze! Welcome to Shopville! This adorable storybook introduces fans to the wonderful world of Shopkins(TM) and all the exciting adventures Apple Blossom, Cheeky Chocolate, Kooky Cookie, and their friends go on each day in the grocery store. Shopkins(TM) are the hottest new collectible toy! Each fun figurine looks like a miniature grocery store product. There are cute fruits, tasty treats, adorable beauty products, and more. There are more than 140 Shopkins to collect in Series 1 and there are also ultra-rare, limited edition characters.