Sophie is an experienced business leader, entrepreneur & brand specialist. Her career includes brand management at Procter & Gamble and Coca-Cola GB, Brand Strategy for Interbrand and Group Account Director for Leo Burnett in the Middle East. She founded, managed and sold an e-commerce business and was CEO of a luxury gifts brand where she doubled turnover; all practical experience which helps ensure a grounded business understanding with her strategic brand consultancy. Sophie specialises in successfully repositioning brands based on key customer insights & in driving support for the brand work amongst companies & stakeholders. Her extensive global brand expertise is matched with a commercial reality from her business experience so she brings a sense of perspective (and a sense of humour) to her action-focused approach. As an experienced brand specialist and entrepreneur, Sophie writes and speaks on the role brands play in successful business. She’s also a passionate advocate of flexible working as the future of effective companies (having won awards for her own business ‘sexi-flexi’ approach), and regularly discusses innovative approaches to balance business and family life. Superfast is Sophie's first book. 'Leading at speed is essential in a world of accelerating change, complexity and uncertainty. When the one thing you’re sure of is that things will change, the way we lead people has to change too.' Matt Brittin, EMEA President, Google ‘To succeed in today’s fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this ‘ Paul Polman, Global CEO, Unilever 'Although the world is spinning at the same daily speed, everything on it is moving a lot faster than it did even a few years ago. Leaders who fail to act and react are likely to be left in the dust of those who understand how hyper the world is today, and how to harness 'fast' to their advantage. Buckle your seatbelt, and get ready to understand how to lead at speed". Will King, Founder King of Shaves "I've known Sophie for a long time. She's a remarkable talent and she's blazing an important trail that will help any leader succeed in today's world. The big no longer eat the small. It's the fast that eat the slow & if you can't lead at speed you won't lead for long in today's world." Gary Coombe, President, Global Grooming, Procter & Gamble "Vision, values and velocity are all successful components of successful leadership in a rapidly changing business landscape. Sometimes you need to go slow to go fast. If you want to avoid running at 100 mph in completely the wrong direction, this book will help kickstart your thinking." Sarah Wood, Co-Founder and Chair, Unruly.