
WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: • The three elements of a winning story: stakes, suspense, and surprise • Finding the right narrative structure (and why beginning at the beginning isn’t always the best method) • The power of being vulnerable: how admitting your mistakes can build rapport with audiences • When and how to use humor • Zigging while others zag: making yourself stand out from competitors Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.
Author

Matthew Dicks is the internationally bestselling author of the novels Memoirs of an Imaginary Friend, Something Missing, Unexpectedly, Milo, The Perfect Comeback of Caroline Jacobs, and the upcoming novels The Other Mother and Cardboard Knight, as well as the nonfiction Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Art of Storytelling. His novels have been translated into more than 25 languages worldwide. Memoirs of an Imaginary Friend was the 2014 Dolly Gray Award winner and was nominated for a 2017 Nutmeg Award in Connecticut. Matthew was also awarded first prize in 2016 and second prize in 2017 in the Magazine/Humorous Column category by the CT Society of Professional Journalists. He is also the author of the rock opera The Clowns and the musicals Caught in the Middle, Sticks & Stones, and Summertime. He has written comic books for Double Take comics. He is a columnist for Seasons magazine and has published work in Reader's Digest, The Hartford Courant, Parents magazine, The Huffington Post, and The Christian Science Monitor. He was awarded first prize for opinion writing in 2015 by the Connecticut Society of Professional Journalists. When not hunched over a computer screen, Matthew fills his days as an elementary school teacher, a storyteller, a speaking coach, a blogger, a wedding DJ, a minister, a life coach, and a Lord of Sealand. He has been teaching for 20 years and is a former West Hartford Teacher of the Year and a finalist for Connecticut Teacher of the Year. Matthew is a 35-time Moth StorySLAM champion and 5-time GrandSLAM champion whose stories have been featured on their nationally syndicated Moth Radio Hour and their weekly podcast. He has also told stories for This American Life, TED, The Colin McEnroe Show, The Story Collider, The Liar Show, Literary Death Match, The Mouth, and many others. He has performed in such venues as the Brooklyn Academy of Music, The Wilbur Theater, The Academy of Music in North Hampton, CT, The Bynam Theater of Pittsburgh, The Bell House in NYC, The Lebanon Opera House, Boston University, and Infinity Hall in Hartford, CT. He is a regular guest on several Slate podcasts, including The Gist, where he teaches storytelling. Matthew is also the co-founder and creative director of Speak Up, a Hartford-based storytelling organization that produces shows throughout New England. He teaches storytelling and public speaking to individuals, corporations, and school districts around the world. He has most recently taught at Yale University, The University of Connecticut Law School, Purdue University, The Connecticut Historical Society, Kripalu Center for Yoga and Health, Miss Porter's School, The Berkshire School, and Graded School in Sao Paulo, Brazil. Matthew is the creator and co-host of Boy vs. Girl, a podcast about gender and gender stereotypes. Matthew is married to friend and fellow teacher, Elysha, and they have two children, Clara and Charlie. He grew up in the small town of Blackstone, Massachusetts, where he made a name for himself by dying twice before the age of eighteen and becoming the first student in his high school to be suspended for inciting riot upon himself.