From the author of Succeed and Focus, a quick and easy guide to motivating anyone – including yourself. There is no one-size-fits-all way to get people motivated. Anyone who tells you that you should do X to get the most out of your employees, your students, or even yourself, isn’t telling you that – at best – X only works for some of the people, some of the time. In this short guide Heidi Grant Halvorson identifies the eight different types of underperformers and draws on research from her books Succeed and Focus to offer tailored strategies for lighting a fire under each one. Underperformers range from the truly achievement challenged to those who are actually performing at a high level but could perform even better if someone knew the right way to motivate them. Halvorson explains how we can understand each profile in terms of the mindset and motivational focus they bring to their work, in addition to the confidence with which they approach it. For each profile, each she lays out specific, evidence-based strategies for increasing effectiveness and engagement. Succinct and focused, this prescriptive guide will appeal to readers of What Successful People Do Before Breakfast and 9 Things Successful People Do Differently.
Author
Dr. Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is the Associate Director of the Motivation Science Center at the Columbia Business School, and author of the best-selling books: Succeed: How We Can All Reach Our Goals, Nine Things Successful People Do Differently, Focus: Use Different Ways of Seeing The World for Success and Influence (co-written with E. Tory Higgins), and The 8 Motivational Challenges. HGH is also a contributor to the Harvard Business Review, 99u, Fast Company, WSJ.com, Forbes, The Huffington Post, and Psychology Today. In addition to her work as author and co-editor of the highly-regarded academic book The Psychology of Goals (Guilford, 2009), she has authored papers in her field’s most prestigious journals, including the Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, European Journal of Social Psychology, and Judgment and Decision Making. She has received numerous grants from the National Science Foundation for her research on goals and achievement. HGH is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She gives frequent invited addresses and speaks regularly at national conferences, and is available for speaking and consulting engagements, primarily in education, marketing, and management. She received her PhD in social psychology from Columbia University
