1991
First Published
3.67
Average Rating
432
Number of Pages
No drug in the world outsells aspirin. With billions of dollars at stake, and no medically significant differences among the hundreds of brands around the globe, rival drug makers have been driven to the extremes of corporate warfare. Authors Mann and Plummer look inside this world of relentless competition to show the ploys, the battles, the bursts of extraordinary marketing, advertising and litigation that have resulted - and relate the unique and little-known medical history of the drug itself. "The Aspirin Wars" penetrates the wilder shores of capitalism to reveal the essence of business competition at its canniest.
Avg Rating
3.67
Number of Ratings
49
5 STARS
43%
4 STARS
12%
3 STARS
22%
2 STARS
14%
1 STARS
8%
goodreads
Author
Charles C. Mann
Author · 10 books
Charles C. Mann is a correspondent for Science and The Atlantic Monthly, and has cowritten four previous books including Noah’s Choice: The Future of Endangered Species and The Second Creation . A three-time National Magazine Award finalist, he has won awards from the American Bar Association, the Margaret Sanger Foundation, the American Institute of Physics, and the Alfred P. Sloan Foundation, among others. His writing was selected for The Best American Science Writing 2003 and The Best American Science and Nature Writing 2003. He lives with his wife and their children in Amherst, Massachusetts.
