The Copywriting Sourcebook
By Andy Maslen
2010
First Published
3.72
Average Rating
224
Number of Pages
It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Avg Rating
3.72
Number of Ratings
109
5 STARS
23%
4 STARS
39%
3 STARS
28%
2 STARS
7%
1 STARS
3%
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Author
Andy Maslen
Author · 44 books
Andy Maslen was born in Nottingham, in the UK, home of legendary bowman Robin Hood. Andy once won a medal for archery, although he has never been locked up by the sheriff. He has worked in a record shop, as a barman, as a door-to-door DIY products salesman and a cook in an Italian restaurant. He lives in Wiltshire with his wife, two sons and a whippet named Merlin.
