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The Culture of Flowers book cover
The Culture of Flowers
1990
First Published
4.06
Average Rating
560
Number of Pages
Jack Goody's new book takes as its theme the symbolic and transactional uses of flowers in secular life and religious ritual from ancient Egypt to modern times. He links the use of flowers to the rise of advanced systems of agriculture, the growth of social stratification, and the spread of luxury goods, looking at the history of aesthetic horticulture in Europe and Asia. Other themes which emerge are the role of written texts in building up a culture of flowers; the importance of trade and communications in disseminating and transforming attitudes to flowers; the rejection on puritanical grounds of flowers and their artistic representation, and the multiplicity of meanings which flowers possess. Written from a broad temporal and geographical perspective, this original and wide-ranging book will appeal not only to anthropologists and social historians but also to anyone interested in flowers and their symbolic function across the centuries.
Avg Rating
4.06
Number of Ratings
32
5 STARS
31%
4 STARS
47%
3 STARS
19%
2 STARS
3%
1 STARS
0%
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Author

Jack Goody
Jack Goody
Author · 17 books

Sir John (Jack) Rankine Goody (born 27 July 1919) is a British social anthropologist. He has been a prominent teacher at Cambridge University, he was elected Fellow of the British Academy in 1976,[1] and he is an associate of the US National Academy of Sciences. Among his main publications are Death, property and the ancestors (1962), The myth of the Bagre (1972) and The domestication of the savage mind. Jack Goody explained social structure and social change primarily in terms of three major factors. The first was the development of intensive forms of agriculture that allowed for the accumulation of surplus – surplus explained many aspects of cultural practice from marriage to funerals as well as the great divide between African and Eurasian societies. Second, he explained social change in terms of urbanization and growth of bureaucratic institutions that modified or overrode traditional forms of social organization, such as family or tribe, identifying civilization as “the culture of cities”. And third, he attached great weight to the technologies of communication as instruments of psychological and social change. He associated the beginnings of writing with the task of managing surplus and, in an important paper with Ian Watt (Goody and Watt, 1963), he advanced the argument that the rise of science and philosophy in classical Greece depended importantly on their invention of an efficient writing system, the alphabet. Because these factors could be applied to either to any contemporary social system or to systematic changes over time, his work is equally relevant to many disciplines.

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