
Sir John (Jack) Rankine Goody (born 27 July 1919) is a British social anthropologist. He has been a prominent teacher at Cambridge University, he was elected Fellow of the British Academy in 1976,[1] and he is an associate of the US National Academy of Sciences. Among his main publications are Death, property and the ancestors (1962), The myth of the Bagre (1972) and The domestication of the savage mind. Jack Goody explained social structure and social change primarily in terms of three major factors. The first was the development of intensive forms of agriculture that allowed for the accumulation of surplus – surplus explained many aspects of cultural practice from marriage to funerals as well as the great divide between African and Eurasian societies. Second, he explained social change in terms of urbanization and growth of bureaucratic institutions that modified or overrode traditional forms of social organization, such as family or tribe, identifying civilization as “the culture of cities”. And third, he attached great weight to the technologies of communication as instruments of psychological and social change. He associated the beginnings of writing with the task of managing surplus and, in an important paper with Ian Watt (Goody and Watt, 1963), he advanced the argument that the rise of science and philosophy in classical Greece depended importantly on their invention of an efficient writing system, the alphabet. Because these factors could be applied to either to any contemporary social system or to systematic changes over time, his work is equally relevant to many disciplines.
Series
Books

Renaissances
The One or the Many?
2010

Literacy in Traditional Societies
1975

The Theft of History
2002

Myth, Ritual and the Oral
2006

The Culture of Flowers
1990

Capitalism and Modernity
The Great Debate
2004

Cooking, Cuisine and Class
A Study in Comparative Sociology
1982

The Interface between the Written and the Oral
1987

Islam in Europe
2003

Food and Love
A Cultural History of East and West
1999

The East in the West
1996

The Development of the Family and Marriage in Europe
1983

The Logic of Writing and the Organization of Society
1986

The Eurasian Miracle
2009

Production and Reproduction
A Comparative Study of the Domestic Domain
1976

The European Family
An Historico-Anthropological Essay
2000

The Domestication of the Savage Mind
1977