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The East in the West book cover
The East in the West
1996
First Published
3.35
Average Rating
345
Number of Pages
The East in the West reassesses Western views of Asia, which much European history and social theory has seen as "static" or "backward." Jack Goody challenges these Eurocentric assumptions, including the notion of a special Western rationality, and differences in mercantile activity. Other factors "inhibiting" the East's development, such as the role of the family, have also been greatly exaggerated, and have contributed to a misunderstanding of both Eastern and Western history and society. This wide-ranging and provocative book begins to redress the balance.
Avg Rating
3.35
Number of Ratings
26
5 STARS
19%
4 STARS
19%
3 STARS
38%
2 STARS
23%
1 STARS
0%
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Author

Jack Goody
Jack Goody
Author · 17 books

Sir John (Jack) Rankine Goody (born 27 July 1919) is a British social anthropologist. He has been a prominent teacher at Cambridge University, he was elected Fellow of the British Academy in 1976,[1] and he is an associate of the US National Academy of Sciences. Among his main publications are Death, property and the ancestors (1962), The myth of the Bagre (1972) and The domestication of the savage mind. Jack Goody explained social structure and social change primarily in terms of three major factors. The first was the development of intensive forms of agriculture that allowed for the accumulation of surplus – surplus explained many aspects of cultural practice from marriage to funerals as well as the great divide between African and Eurasian societies. Second, he explained social change in terms of urbanization and growth of bureaucratic institutions that modified or overrode traditional forms of social organization, such as family or tribe, identifying civilization as “the culture of cities”. And third, he attached great weight to the technologies of communication as instruments of psychological and social change. He associated the beginnings of writing with the task of managing surplus and, in an important paper with Ian Watt (Goody and Watt, 1963), he advanced the argument that the rise of science and philosophy in classical Greece depended importantly on their invention of an efficient writing system, the alphabet. Because these factors could be applied to either to any contemporary social system or to systematic changes over time, his work is equally relevant to many disciplines.

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