'Unsettling, illuminating, and perversely fun - by a writer of extraordinary style and intellectual range' Mark O'Connell, author of To Be A Machine 'Excellent ... I felt both seen and like I could see more after reading' Amy Liptrot, author of The Outrun 'Spectacular ... lion-hearted in its honesty, and insightful to the point of brilliance' - Lisa McInerney, author of The Glorious Heresies We all live online now: the line between the internet and IRL has become porous to the point of being meaningless. Roisin Kiberd knows this better than anyone. She has worked for tech startups and as the online voice of a cheese brand; she's witnessed the bloated excesses of tech conferences and explored the strangest communities on the web. She has traced the ripples these hidden worlds have sent through our culture and politics, and experienced the disorienting effects on her own life. In these interlinked essays, she illuminates the subject with fierce clarity, revealing the ways we are more connected than ever before, and the disconnect this breeds. From the lure of the endless scroll, to the glamour of self-optimisation; from the cult of Energy Drinks to the nostalgic world of Vaporwave music; and from silicon town centres to dating tech bros, Kiberd explores the strange worlds, habits and people that have grown with the internet. She asks what we have gained, what we have lost, and what we have given willingly away in exchange for this connected life.