Homer Ruiz is a well-known actor who is constantly cast as bad guys, gigolos, or men of ill-repute. As a publicity stunt, his friend Jack Douglas has arranged a kissing contest to be held inside a Paris Hotel and Casino, where some of the most famous and attractive men from around the world will compete for the bragging rights of best kisser in the world. It's a contest that everyone enjoys—except Homer, who is left reminded all over again that people love the images and illusions he portrays far more than they will ever love the reality.