The Logic of Connective Action
Digital Media and the Personalization of Contentious Politics
2013
First Published
3.19
Average Rating
256
Number of Pages
Part of Series
The Logic of Connective Action explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated. In many of these mobilizations, communication operates as an organizational process that may replace or supplement familiar forms of collective action based on organizational resource mobilization, leadership, and collective action framing. In some cases, connective action emerges from crowds that shun leaders, as when Occupy protesters created media networks to channel resources and create loose ties among dispersed physical groups. In other cases, conventional political organizations deploy personalized communication logics to enable large-scale engagement with a variety of political causes. The Logic of Connective Action shows how power is organized in communication-based networks, and what political outcomes may result.
Avg Rating
3.19
Number of Ratings
21
5 STARS
14%
4 STARS
24%
3 STARS
33%
2 STARS
24%
1 STARS
5%
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