Did you know... The Amazon we know today began in a garage with Jeff Bezos and a few employees developing software? On July 16, 1995, American entrepreneur and ecommerce pioneer, Jeff Bezos invited 300 friends to beta test a website he had developed. The site was named Amazon.com, after the meandering South American river. The initial success of the company was meteoric. With no press promotion, Amazon.com sold books across the United States and in 45 foreign countries within 30 days. We bring you the origins, leaders, growth and products of Amazon.com, an undisputed giant in the ecommerce market. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.