The Ultimate Guide to Selling on Etsy is a complete, down-to-earth guide written by This omnibus contains all three volumes of series. Learn everything you need to know about success on Etsy, including simple ways to dramatically improve your Etsy shop ranking, earn five-star reviews, and increase your conversion rate. You'll learn simple SEO and marketing strategies, advertising techniques, branding and marketing must-haves, and even detailed advice for scaling your business. And most importantly, learn how to stop getting buried by your competitors—and start making sales and real income. You won’t find any “secrets” or snake-oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-1% ranking shop with 23k+ sales, a five-star rating, and 6-figure income. We'll share the EXACT same strategies we used to grow our Etsy shop. So skip the guesswork, the “secrets,” and the snake oil. Whether you’re just starting out or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident, or “good luck.” It was the result of meticulous testing, research, and doing more of what worked (and less of what didn’t!). It’s replicable. Which means that you can do it in your shop too. So many Etsy sellers with incredible products and potential are completely buried by the competition with weak or low-converting keywords, counterproductive titles, the wrong listing structure, etc. That’s the bad news. The good news is that these problems aren’t hard to fix—if you know what you’re doing! Noelle and Jeanne (that’s us!) are passionate about helping other Etsy sellers succeed through our coaching. We love what we do, and we LOVE sending the elevator back down to help other women (and men) build and grow their small business on Etsy. The coaching arena for Etsy sellers is a wee bit crowded with mediocre advice from shop owners who rely on guesswork and outdated tactics. We’re here to change that. In “The Ultimate Guide to Selling on Etsy” we’ll walk you through everything you need to know to succeed and grow on Etsy. We’ll share our mistakes (we made a number of them in the beginning), our success, and what WORKS. You’ll learn:
- How to properly set up your shop for success (and common pitfalls!)
- Down-to-earth, real advice and strategies for keywords that bring in sales
- Real-talk and strategies about Etsy’s algorithm and how it ranks your shop and listings
- How to price your products (most sellers get this one wrong)
- The best (and most cost-effective) opportunities for paid advertising
- Little-known opportunities for free advertising that actually work
- Etsy-specific customer service guide for earning 50% more 5-star reviews
- In-depth guide for how to market your shop within and beyond Etsy
- Practical guide to studio space, packaging, and shipping strategies that save you time and money.
- Advice for growing, scaling, hiring freelancers and virtual assistants
- Creating GORGEOUS listing photos (without expensive equipment or Photoshop skills!)
- Much, much more. When we say “The Ultimate Guide,” we mean it. You can do this. And we’ll show you how. Etsy is an incredible platform with a LOT of potential. Now, get out there and ETSY!
Author
Etsy is an incredible platform. And if you know what works, you can be successful. We know because we did it. Our Etsy shop started with a single listing in 2013. We're proud to say that it ranks in the top 1% and brings in 6 figures. If you’re like us, you’re probably wondering if you have what it takes to be successful on Etsy. If your product is good enough. And even if you’ve seen some success, you may still think of your Etsy shop as your “little hobby.” And we want you to knock that off right now. We’ve found that the people who run Etsy shops are some of the most creative, tenacious people we know. And we have no doubt that you are one of them. You can do this. You DO have what it takes. And that’s why we wrote this book. Because we've figured out what actually works, and we love helping other women (and the occasional awesome dude) take their fledgling Etsy shop, and make it into something that gives back to them what they're putting into it. About Us: Noelle is a boy mom to Luke and Max, and a cat mom to Michelle. When she's willing to wear pants (which is less often than she aspires to wear them), she can be found in mom jeans. Her husband Nate is the best person she knows. The two things she loves most (in addition to Etsy and the aforementioned children and husband) are murder and horses. (Separately, never together.) Jeanne is also a mom—to Kaylee, Eileen, and Tober. (Yes, Tober. The short story is that she let Kaylee name her baby brother when she was five. She swears she would have stepped in if Kaylee had added too many Xs or Zs, but luckily, she hadn’t learned those letters yet). Her husband Bryan is, like Noelle’s Nate, pretty dang awesome and supportive. Especially when she decided to veer off a more standard career in technical editing and jumped headfirst into the world of Etsy selling.
