Tristan's Point of View of Fifty Shades of Jungle Fever. Tristan White, the CEO of a multibillion-dollar venture capital firm, has every material thing he could ask for. The loss of his mother and a tragedy involving a dear friend has left him unable to form lasting intimate relationships. Even the alternative lifestyle he adopted shortly before entering college to help him cope with the trauma has become less than fulfilling for him in the last year. When the alluring Keisha Beale breezes into his life seeking startup capital for her record store and studio, his first inclination is to turn her down. But something about the captivating beauty stirs his dormant libido. Mixing business with pleasure ended in tragedy for him once, so he knows he has to tread carefully. Tristan always builds an exit strategy into every entanglement, but it’s Keisha who severs their arrangement by uttering her safe word.