Margins
Type Tells Tales book cover
Type Tells Tales
2017
First Published
4.15
Average Rating
224
Number of Pages

A fresh look at typographic design as an art and as a storytelling device that expresses narratives, emotions, and voice Stretching the boundaries of typographic expression, Type Tells Tales is a sensational showcase of type that is integral to the message it conveys, with the capacity to emote, engage, and guide the reader from one thought to the next. Navigating the far reaches of graphic design, Steven Heller and Gail Anderson reveal how type can render a particular voice or multiple conversations, how letters in various shapes and sizes can guide the eye through dense information, and how type can become both content and illustration, as letters take the form of people, animals, cars, or planes. The book’s 332 illustrations – including 290 in color – feature historical examples by F. T. Marinetti, Bruno Munari, and Francis Picabia, among others, as well as by contemporary designers such as Richard Eckersley, John Hendrix, Maira Kalman, and Corita Kent. The book firmly locates the letter in the realm of artistry, finding exciting common ground among the pursuits of design, illustration, writing, and typography.

Avg Rating
4.15
Number of Ratings
26
5 STARS
50%
4 STARS
15%
3 STARS
35%
2 STARS
0%
1 STARS
0%
goodreads

Author

Steven Heller
Steven Heller
Author · 81 books
Steven Heller writes a monthly column on graphic design books for The New York Times Book Review and is co-chair of MFA Design at the School of Visual Arts. He has written more than 100 books on graphic design, illustration and political art, including Paul Rand, Merz to Emigre and Beyond: Avant Garde Magazine Design of the Twentieth Century, Design Literacy: Understanding Graphic Design Second Edition, Handwritten: Expressive Lettering in the Digital Age, Graphic Design History, Citizen Designer, Seymour Chwast: The Left Handed Designer, The Push Pin Graphic: Twenty Five Years of Design and Illustration, Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits, The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design. He edits VOICE: The AIGA Online Journal of Graphic Design, and writes for Baseline, Design Observer, Eye, Grafik, I.D., Metropolis, Print, and Step. Steven is the recipient of the Art Directors Club Special Educators Award, the AIGA Medal for Lifetime Achievement, and the School of Visual Arts' Masters Series Award.
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