Ah, the Wild West! Wide open plains, beautiful sunsets, and thundering herds. Days when the cowboy was king, and good guys always wore white. The love affair with the American West has stood the test of time and survived competition from sports, electronic gadgets, and reality. Wanted Dead or Alive presents the first-ever comprehensive look at how the American West has been depicted in popular culture. Following Richard Aquila's introduction, which examines the birth and growth of the pop culture West in the context of American history, noted experts explore developments in popular Western fiction, major forms of live Western entertainment, trends in Western movies and television shows, images of the West in popular music, and visual images of the West in popular art and advertising. For the reader on the trail of even more information, each section of the book concludes with suggestions for further reading.