The stronger your "Reasons Why", the more you'll achieve in life. We are business people, entrepreneurs, or want to be. We create our businesses for many different reasons. Stating those reasons clearly, beyond a vague, “I want to work for myself”, then remembering them when the times get challenging (as they often do in any business) can be very powerful. Connie Ragen Green teaches new online entrepreneurs how to build their businesses. In one of her recent programs, she asked the participants to get clear about what their reasons where, why they were making the effort to build their businesses, and then to write about them. The answers to that question comprise the book What Is Your WHY? Some of the chapters were written by people who have been making their living online for some time. Some by people just now starting out, still trying to find their footing. Some were written by those well on their way toward having their online business provide their full time income. Their businesses are varied and their reasons why as varied as they are. Whether you’re starting your business (or thinking of starting one) simply to get out of the rat race, to provide for your family, to have the freedom to travel, to have an impact on the world and the people around you, or any other reason, you will find some inspiration in the pages of this book. And the more clear you get about what your reason why is, the easier it will be to do what needs to be done.