Bad News Valerie Lambert was celebrating the birth of her advertising company's new "Who's on First?" campaign to improve the sagging circulation of a San Francisco newspaper. Midway through filming a television commercial for the paper, the shooting stops... and the real action begins! The paper's controversial editor-in-chief is kidnapped, and the ransom note left behind is mysteriously signed with three initials. The editor was famous for attacking many people in print: the owner of a chain of adult movie theatres; the town's angry councilman; even the popular columnist who was just fired. And the rest of the staff aren't complaining - because losing an editor-in-chief mean more promotions for them. What began as an ad campaign based on an old Abbott and Costello routine becomes a dangerous headline story that's no laughing matter!