2007
First Published
3.97
Average Rating
191
Number of Pages
Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.
Avg Rating
3.97
Number of Ratings
277
5 STARS
32%
4 STARS
40%
3 STARS
21%
2 STARS
5%
1 STARS
1%
goodreads
Author
Andy Maslen
Author · 44 books
Andy Maslen was born in Nottingham, in the UK, home of legendary bowman Robin Hood. Andy once won a medal for archery, although he has never been locked up by the sheriff. He has worked in a record shop, as a barman, as a door-to-door DIY products salesman and a cook in an Italian restaurant. He lives in Wiltshire with his wife, two sons and a whippet named Merlin.
