If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You'll learn to: Perfect your timing - learn exactly when to pounce Get your body language, tone and gesture just right Think about what your opponent wants - always offer a comfy lap Lure them in by making them think they have the power The result? A happy, hopefully scratch-free, resolution. 'Jay Heinrichs knows a thing or two about arguing' The Times 'A master rhetorician and persuasion guru' Salon 'You got a bunch of logical engineers to inject pathos into their arguments ... it works!' NASA engineer
Author
Jay Heinrichs is the author of the New York Times bestseller, Thank You for Arguing, published in four editions and 14 languages. The leading modern work on rhetoric, it has been taught in more than 3,000 college rhetoric classes and countless AP English Language & Composition classes. Jay maintains the popular rhetoric and language websites ArgueLab.com and websites Figarospeech.com. In addition, he holds frequent Skype-ins with classes that use his book. When he’s not spreading the gospel of rhetoric, Jay conducts content strategies and persuasion workshops for clients as varied as the Wharton School of Business and NASA. Middlebury College named him a Professor of the Practice of Rhetoric and Oratory. Bloomberg BusinessWeek magazine did a not altogether flattering portrait of him titled Jay Heinrichs’s Powers of Persuasion.
