2006
First Published
3.08
Average Rating
246
Number of Pages
Part of Series
a punchy, stripped-down version of what marketing is all about. The Times Higher Education Supplement If you have a product you re looking to market, or you re seeking to learn more about the potential of online marketing, The Basics tells you everything you need to know about the techniques marketers use to push their product to the tipping point . The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama 's presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Avg Rating
3.08
Number of Ratings
25
5 STARS
8%
4 STARS
24%
3 STARS
44%
2 STARS
16%
1 STARS
8%
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