A CRUCIAL SKILL TO DEVELOP One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst. Whether you’re trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing—if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly—through endless talking, inattentive listening, or over-the-top pressure—it’s like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it’s like knowing the exact combination to that lock and gaining access to the consciousness of another person—or to your own. This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results—happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.
Author
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year. Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages. He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages. He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results. Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development. He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California. His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
